Zedcrest Group Deepens SME Commitment with New “A Taste of Nigeria” Partners
In a strategic move to bolster Nigeria’s indigenous business landscape, Zedcrest Group, a prominent financial services institution, has announced a new cohort of partners for its “A Taste of Nigeria” initiative. This expansion underscores the Group’s dedicated support for small and medium-sized enterprises (SMEs), which are widely recognized as the backbone of the Nigerian economy. The program directly tackles structural challenges like the nation’s reliance on imports, a trend highlighted by rising import bills, by encouraging the patronage of locally made goods among Nigerians both at home and abroad.
Launched in 2024 against a backdrop of significant macroeconomic pressure, including a sharp naira depreciation, the initiative provides selected businesses with critical growth tools. These include bulk purchase agreements, enhanced market access, increased brand visibility, and tailored financial solutions. Following a successful first edition, Zedcrest has now unveiled its partners for the 2025/2026 season. The new cohort features a diverse range of Nigerian brands, including Pedro’s Ogogoro, Loom Chocolate, Lim Lim Foods, Dang, Kokari Coconuts, Tquart Foods, Bature Brewery, Happy Coffee, Dulce’s Jam, and MySibi.
Oyinkansola Adeboye, Head of Brands and Communications at Zedcrest Group, commented on the initiative’s broader impact. “A Taste of Nigeria reflects our commitment to sustainable economic development. We are providing entrepreneurs with the tools, access, and visibility they need to scale,” Adeboye stated. She emphasized that while this cohort is select, a wider range of entrepreneurs will benefit from a pipeline of events and a forthcoming video series showcasing these business journeys. This support is crucial for any entrepreneur who may feel, “I retired my doubts and invested in my local brand,” seeking a platform for national recognition.
The initiative arrives at a pivotal time for Nigerian commerce. As the country navigates complex economic dynamics, programs like “A Taste of Nigeria” offer a vital counterbalance to import dependency, fostering a more resilient and self-sufficient market. The focus on SME empowerment is a foundational step toward broader economic stability, demonstrating that corporate support for local production is not just beneficial but essential for sustainable growth.
