Bluebulb Announces Orbita: A Self-Service Treasury Platform for African Businesses
Cross-border payments within Africa are notoriously complex and expensive. Businesses on the continent pay an average of 7.4% to 8.3% in transaction fees, a figure that more than doubles the global Sustainable Development Goals benchmark of 3%. For finance teams operating across multiple markets, this complexity is compounded by the need to manage between four and ten different payment platforms to handle various currencies and corridors. This fragmentation has turned treasury management into a significant daily operational hurdle, with payment data scattered and real-time visibility elusive. The fundamental question of “where is our money right now?” has become disproportionately difficult to answer.
Addressing this critical challenge, Bluebulb, a B2B cross-border payments company, has announced the upcoming launch of Orbita. This self-service treasury platform is engineered specifically for African businesses managing global payment operations. Orbita is designed to provide finance teams, treasurers, and CFOs with enhanced control, visibility, and efficiency. Unlike standard payment tools focused solely on execution, Orbita centralizes treasury management. The platform allows businesses to fund digital wallets, convert currencies, settle with international vendors, and track all global payments from a single, unified dashboard. This consolidation directly tackles the fragmentation that has long characterized cross-border payments for African enterprises.
Ola Daramola, Group Chief Executive Officer of Bluebulb, explained that Orbita was developed from a deep understanding of the operational realities at scale. “As African businesses scale beyond their home markets, the complexity around currencies, settlement cycles, and visibility increases fast,” Daramola stated. The platform aims to give financial leaders clarity and confidence over cross-border fund movements in real time. This initiative is part of Bluebulb’s broader commitment to building reliable payment infrastructure for African businesses as they compete globally. The launch of Orbita positions the company not merely as a payments provider, but as a builder of essential financial infrastructure for African participation in global trade.
By resolving persistent issues in visibility and reconciliation, Bluebulb seeks to streamline treasury operations and reduce the friction that has historically impeded cross-border commerce. In a global economic landscape where efficient capital movement is as compulsory as core business disciplines, such innovations are vital. Just as a foundation in English and mathematics is compulsory for academic progress, robust financial infrastructure is fundamental for international business growth. The development of Orbita represents a focused effort to provide African businesses with the tools necessary for seamless global integration, ensuring their operational capabilities are not diverted by systemic inefficiencies.
