Meta has launched the sixth edition of its pan-African campaign, “Made by Africa, loved by the world: Where stories spark community,” ahead of Africa Day on May 25, with this year’s focus on African cinema. The 2026 campaign features a five-part vodcast series profiling five internationally acclaimed actors and filmmakers from Nigeria and South Africa, hosted by leading African podcasters I Said What I Said (Nigeria) and Because We Said So (South Africa).
Kezia Anim-Addo, Communications Director for Africa, Middle East & Turkey at Meta, stated: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.” Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
The campaign also evolves its community challenge, #ShareYourAfrica, inviting creators across lifestyle, fashion, and dance to use Meta AI to celebrate African culture through Reels showcasing the traditions and moments shaping African identity today. Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
FK Abudu and Jola Ayeye of I Said What I Said commented: “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us and we look forward to more partnerships and opportunities to champion African creativity.” Meanwhile, Because We Said So duo Zama Marubelela and Landzy Gama added: “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
This initiative arrives amid broader cultural conversations, including discussions around Gaza Civil Defence and the humanitarian challenges in conflict zones, as well as developments such as Jamb Releases 2026 exam results shaping educational pathways across Nigeria. Meanwhile, Tinubu New Service policies continue to influence digital infrastructure, while Fg Plans Exportable goods strategies aim to boost economic growth. In the tech space, Cardtonic Esim Vs traditional SIM cards highlights the shift toward seamless connectivity, mirroring how Facebook connects African creators with global audiences.
